Personal branding

Personal branding on social media. It’s a perfect opportunity to acquire new business contacts and strengthen your position as an expert.  Continue Reading

Content marketing

Content marketing, that is sharing your knowledge with others is a wonderful opportunity to establish contact with new clients and employees. Continue Reading

I promote responsible and authentic employer branding.

I believe brands are made by people. We come to work for people, with people and for people. That is why I put together employer branding with leaders’ and managers’ personal branding. I am a huge fan of all generations, from Baby Boomers, X, Millenials and Gen Z. Therefore, I bring them all together in the workplace, help them understand their differences, but also define similarities. I solve recruitment challenges. I support employers in building good relations with employees and candidates. I engage, inspire, train and support responsible employers focused on putting people first.

Paulina Mazur

Pokolenia w pandemii: kto jest najbardziej poszkodowany?

Pokolenia w pandemii: Kto zyskał, a kto stracił?

Czas czytania: 6 min
Kto jest najbardziej „poszkodowany” w kryzysie? Czy starsi, bo boją się utraty pracy? A może młodsi, bo nie mogą wyjechać na wakacje? Czy Boomersi po życiowych kryzysach są odporni na stres związany z pandemią? A może łatwiej jest Zetkom, bo nie są w grupie ryzyka? Co czują Millenialsi?

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koronne Webinar nagranie

Webinar: Koronne lekcje dla Employer Brandingu – szanse dla pracodawców (nagranie)

Czas czytania: 2 min
Sytuacja wywołana pandemią przyśpieszyła trendy, które pojawiały się w HR’ach na horyzoncie na początku 2020 roku. Wiele kierunków uznawanych za „przyszłe” stało się „dzisiejsze”. Zapraszam do obejrzenia nagrania webinaru o trendach w EB i HR.

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  • Sebastian Drzewiecki

    “Paulina is a very mature and experiences HR consultant. She demonstrates high level of understanding for business strategy. I appreciate her employer branding and personal branding knowledge. She is very open to share tips on cooperation with different generations.”

    VP & Managing Director, Global Development Center's at Sabre Corporation
  • Artur Miernik

    “Paulina is an efficient manager, both inspiring and energetic as a consultant. She is a great speaker and a trustworthy business partner. We collaborated on employer branding projects. I participated on numerous occasions in the events which were organized by Paulina in a perfect manner. I strongly recommend her as a highly-experienced and mature communication expert.”

    Interim HR Director
  • Pawel Tkaczyk

    “Paulina is not only a great expert in employer branding but she also is an amazing speaker.  She talks about it in an engaging and… funny way. I highly enjoyed her performance and I love Marketing conference.”

    Właściciel agencji MIDEA, autor dwóch bestsellerowych książek i mówca publiczny