I promote responsible and authentic employer branding.
I believe brands are made by people. We come to work for people, with people and for people. That is why I put together employer branding with leaders’ and managers’ personal branding. I am a huge fan of all generations, from Baby Boomers, X, Millenials and Gen Z. Therefore, I bring them all together in the workplace, help them understand their differences, but also define similarities. I solve recruitment challenges. I support employers in building good relations with employees and candidates. I engage, inspire, train and support responsible employers focused on putting people first.